Dale Earnhardt Inc.

Posted by in Attractions, Insider | October 22, 2013


The Dale Earnhardt Experience was a dream of Dale and Teresa- they wanted to allow fans the opportunity to experience Dale Earnhardt’s NASCAR days.  Dale Earnhardt Inc.(DEI) brings to life the experiences of Dale Earnhardt and his crew during their stock car racing careers.  Pictures, Awards(including all seven of Dale’s NASCAR Winston Cup Series Championship Trophies), and history-making cars are on display across the showrooms’ 6,000 square foot “House That Dale Built”.  DEI also houses the corporate offices of DEI, The Dale Earnhardt Foundation, Earnhardt Technologies Group, and many other parts of the DEI Empire.

Retail Store

The retail store at Dale Earnhardt Inc allows visitors to take a piece of the Dale Earnhardt Experience home with them.  With everything from t-shirts to collectibles, and from hats to die-cast cars, there is something for everyone!  These also make wonderful gift ideas.


DEI is open Thursday, Friday, and Saturday from 11am-2pm.

Events & Meetings

With over 10,000 square feet of event and meeting space, DEI can house almost any kind of function!  Groups with anywhere from 25 to 400 people can be held in the space.  DEI is a popular venue for special events, private dinners, corporate meetings, fundraisers, appreciation ceremonies, team-building activities, and holiday parties. They will customize the event and room to meet specifications and do so in a very professional and pleasing way.  The Events Team at DEI has won several EVIE (Events in Excellence) Awards and is a member of the ISES(International Special Events Society) and MPI (Meeting Professionals International).


1.  Tour the Showroom.  This is especially great for Dale Earnhardt enthusiasts, but all NASCAR fans should take the tour.

2.  Visit the Store.  Before you leave, be sure to take home some Dale Earnhardt memorabilia!

3.  Host an Event!  DEI is a wonderful place to host customized corporate and private events.

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